Print and electronic media play vital role in dissemination of information about developmental activities and the issues of concern to the stakeholders. BSK enlists support of media towards sensitizing the stakeholders on the need for capacity building of the poor and marginalized of the society by providing various types of inputs and make them ready to face the changing labour market.

Media coverage on BSK activities educates and informs the various organizations, who are in the line of similar activity and the needy people about the human face approach of the Salesians. Media has been very active in covering the issues of various developmental works carried out in different parts of the world. It also focused on the BSK's efforts at facilitating alternative livelihoods to the poor and marginalized youth at various levels. Enlisting support of media in informing the stakeholders with regard to the BSK efforts is part of the communication strategy to ensure development of the poor, the children, the youth, the women, the marginalized, Dalit, the un-employed, the landless, the differently abled and different categories of people in need of our care and attention.

Due to this vital role played by media, there are several cases of successful individuals who have found meaningful niche for their alternative livelihoods. Some have succeeded in starting own business small enterprises. Some have gone into new jobs. A few have negotiated the new realities through collective effort by forming into a group. Some have located themselves in traditional and familiar areas of work. A few have gone sea change in occupational shift from simple manual work to IT services.

It is one field that is less understood or documented. BSK facilitates alternative livelihoods of poor and margilalized youth among the society through new skills, upgradation of skills, counselling for self employment and related services.